Last year I did a quick flash feature on the fact that H& M are finally coming to South Africa and I am super excited to say that the launch is around the corner.

If you have perhaps traveled Europe you would more than likely be familiar with this awesome brand, they are known for offering cutting edge fashion, exceptional fabrics, precision cuts, impressive tailoring and all at a passion affordable prices. H & M are known to be considered as ' sustainable fashion' and it looks as though we are in for a treat here in South Africa.

H & M stands for Hennes and Mauritz the founding members ( as simple as that) hailing from Sweden, the store said to be a flagship store and one of H & M 's largest. The first store in SA is due to open at The Victoria & Alfred Waterfront Cape Town in October 2015.
The store will open with a much anticipated H & M Studio collection for women which fuses eclectic fashion with a classic twist to it.

What will you see ..
  • bold prints
  • earthy tones of rust , paprika against a backdrop of cream and green
  • over-sized pieces designed to be worn with neat nipped and tailored pieces
Overall the look is playful with exaggerated curves and caters to women of all ages.

Do you want to take a peek at what I saw when I attended the Media Preview?
The H & M Studio offices are set in the Cape Town City Bowl and feature a huge glass picture window Table Mountain as a backdrop ...simply gorgeous!

Here is a sneak look at some of the lovely accessories which will be available including laminated bags , shoes , jewellery and hats.
Bold textures , chunky knits and textured fabrics have all made a comeback.
As the press gathered around the room there was much chaos , but very evident were these two mannequins featuring the season's colours of choice: Paprika and Green (olive).
'I love me a neutral' and I cannot express how much I was tempted to just wheel out this stand, dashing into the distance with all the clothes ... it's monochrome heaven! #loveit
Handbags vary from the smaller elegant variety to the bigger and bolder totes.
Unique pieces in paprika so that you can jazz up your outfit, from faux fur to graduated colour onto foil finish skirt ...simply add you neutral of choice and you are set to go.
Now for my WOW!
Don't you just adore these gorgeous heels? For me it was love at first sight, a definite on my wishlist so watch out October!
There you have a quick glance into the future , watch out for the launch in October I promise it's going to be worth it.








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