Tucked away in the heart of Sea Point there is a coffee connoisseurs paradise just waiting to give you the best cup of coffee you have ever tasted.
This aromatic little haven from the buzz and business of Cape Town is run by a man who is passionate about 3 things
- his love for 'good' coffee
- his love for his daughter Isabella
- his blending & barista skills

... and all of this just to give you the most awesome coffee experience filled with love, aroma and the words 'I'll be back'!

Here is my latest behind the brand interview ...
Please share a little about yourself and what inspired you to create this brand?
'My name  is Mikhael Bou Rjeily but I am fondly called by my nickname MISCHU, I am from a small city in Lebanon where I began my working life, and more importantly, where I discovered my passion for coffee. In a country whose people have weathered war and destruction, the culture has remained warm and friendly and lends itself to communal coffee drinking and games of backgammon, a pastime everyone should enjoy.'

Mischu’s inspiration is to showcase barista skills, coffee and service. With a focus on the fact that coffee should be consumed within the first minute or two from the moment the barista prepares it to experience the full flavour, that is why our concept is a bar counter service.

How would you describe your brand in a nutshell?
Clean and minimalistic. Main goal is to serve consistent great quality coffee beverages with maintaining a high level of service.

What would you consider to be unique about your brand?
The team

How many stores/branches do you have and where are they located?
Only one MISCHU (café, mobile bar and coffee academy) and we also have another coffee shop in Woodstock called BYBLOS.

What ‘piece of advice’ would you most like to share with people considering a start -up business?
Keep it simple, you’ll make less money but you’ll build great momentum and maintain clean reputation in the market.

The challenge as a business is to stay authentic and true to your brand, how do you achieve this?
Motivated and happy team

What do you love most about being an entrepreneur?
You never get bored

What has your journey so far taught you? Has it changed your life in any way?

If you don’t like admin and finance, hire a good PA, bookkeeper or accountant and learn from them.

I used to (and still) hate admin, but it becomes more fun when your business starts making profit. So, unfortunately, I had to make peace with it.

How does the future look as far as ‘dreams and visions’ for your brand?

Very positive because of all the encouragement and great feedback we keep on getting from our clients.
Website link: www.mischu.co.zawww.byblostrading.co.za
Online Store: Stocklists available on both websites
Facebook: mischu.coffee &  ByblosTradingCo
Twitter: mischucoffee & byblostradingco
Instagram: mischucoffee & byblostradingco

I know that I have fallen in love with Mischu's custom blend named after his precious little girl aptly called Isabella's Blend. This blend also won him awards in the Barista Championships (not too shabby eh?)
 Give them a visit , you won't be sorry!







Disclosure Ranking 1 - (Please refer to my disclosure ranking in the top bar)