Most ladies love all things fashionable we all covet beautiful clothes , luxe cosmetics , designer shoes and hand bags ... and and and!

Well today I would like to introduce to you a new 'Boutique Type' clothing label, with unique offerings inspired by France ...

INTRODUCING DIANE  - Global fashion inspired by the streets of Paris
Founded by international fashion model Diana Tadjuideen, DIANE is a prêt-à-porter brand aimed at 'THE PROFESSIONAL WOMAN' , looking to add Parisian sophistication and flair to her wardrobe.
The seasonal collections embody Diana’s timeless elegance and natural French flair, bringing her imaginative spirit to life through design , cut and the perfect fit.

An Effortless Expression of Everyday Glamour

A little about Diane herself:
Born and raised in Paris by her Polish/Togolese parents. An international model since the age of sixteen, her travels far and wide finally led her to South Africa where Diana decided to harness her entrepreneurial spirit and love for fashion. With DIANE she managed to create a brand that seamlessly merges her Parisian femininity with her passion for timeless glamour.

Diane's Inspired Vision
Diana is a hands-on label owner who is involved in every minute detail of the business – compromise is never an option. Her vision for DIANE is to create a lifestyle brand and allow each customer to inhabit a world of chic sophistication synonymous with The City Of Light. “My mission is to make the brand nothing less than extraordinary!” Diana enthuses.

'Affordable Indulgence With an Air of Extravagance'

Engineered and sophisticated design ...just for you!
Fabric selection plays an integral role in Diana’s design process, with her painstakingly selecting the finest cloth and materials from fabric houses dotted around Paris. The design of the garments also takes place here where her designer fashions and initially moulds the clothing to Diana’s frame.

The final product is then manufactured and finished to perfection in Poland. “When sourcing fabrics I am driven to find options which are both unique and line with international trends. I often spend day son end exploring side strets in search of fabrics that jump out at me. We use silk, dentell de Calais, viscose and eco-leather – which is currently trending in Europe,” she says.

Garments range from ZAR 710 for elegant mini shorts, ZAR 790 for raw edge tops, ZAR 1500 for classic eco-leather jackets, and ZAR 1800 for sophisticated summer dresses.
DIANE is currently available at the following stockists:
Johannesburg: a.y.k at 44 Stanley, Burgundy Fly in Rosebank and 70 Juta Street in Braamfontain.
Cape Town: The Bromwell Boutique Mall in Woodstock.

For more info:
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Instagram - Diana Tadjuideen

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