I remember one of the greatest adventures was watching a fabulous documentary at the IMAX theatre many years ago when it opened at the BMW Pavillion at the Waterfront in Cape Town. Sadly the excitement faded the crowds dwindled and eventually IMAX dissappeared.

I am however super excited to see it back bigger and better than ever before, and now in the hands of the Ster Kinekor Brand ... buckle up folks I think this is gonna get exciting ....

STER-KINEKOR TO OPEN IMAX® THEATRE IN CAPE TOWN AT CAPEGATE SITE


Ster Kinekor continues to bring ‘Great Moments at their Greatest’ to its audiences,and is delighted to be opening yet another IMAX® cinema, this time at its complex at CapeGate Shopping Centre in Brackenfell.

Having searched extensively for an auditorium that met all the stringent IMAX specifications in terms of in-theatre geometry to provide audiences with maximum immersion Ster Kinekor are excited to present the new IMAX theatre.

The cinema has been transformed to include a floor-to-ceiling and wall-to-wall IMAX screen, superior acoustical treatment and IMAX’s projection and sound technology.



IMAX’s cutting-edge projection system – which delivers crystal-clear images – coupled with its customised theatre design and powerful digital sound system, create a unique environment that will make audiences feel as if they are in the film.

Fans of IMAX who are based in Johannesburg are next in line to enjoy this immersive cinema experience. Ster-Kinekor and IMAX have confirmed that a fourth theatre will be installed at the new, revamped Ster-Kinekor site at Eastgate shopping mall, in the second half of 2015. This latest deal brings Ster-Kinekor’s IMAX commitment to four theatres in under two years.

Says Fiaz Mahomed, CEO of Ster-Kinekor Theatres: “Following the successful openings of our first two IMAX theatres at Gateway and The Grove, and their ongoing performance since then, we have been assessing a variety of sites for the next IMAX theatre. It was always our plan to open an IMAX cinema in Cape Town, and CapeGate was selected as the most feasible venue to accommodate the complex conversion. We believe this new cinema will prove as popular with local cinema audiences as our other two theatres.”

Representing IMAX at the CapeGate opening will be Giovanni Dolci, VP Theatre Development, EMEA at IMAX Corporation, who says: “It is wonderful to be coming back into South Africa again, and so soon after the launches of both Gateway and The Grove. We are impressed with the success of the first two sites and look forward to this new theatre achieving equally positive results.”

On Thursday, 11 December, the new IMAX theatre at CapeGate will enjoy its public opening with pre-release screenings of the final film in The Hobbit trilogy, The Hobbit: The Battle of the Five Armies. As one of the most anticipated films of 2014, it brings to an epic conclusion the adventures of Bilbo Baggins (Martin Freeman), Thorin Oakenshield (Richard Armitage) and the Company of Dwarves.

“The IMAX Experience® takes viewing a film to the next level.



With films such as The Hobbit: The Battle of the Five Armies (releasing nationwide on 12 December), Exodus: Gods and Kings (26 December) and Taken 3 (16 January 2015) scheduled for IMAX® release in the next few months, we are looking forward to a busy holiday period that will give Ster-Kinekor a positive push-start into the New Year,” concludes Mahomed.

For more information:
Ster-Kinekor and IMAX, download the Ster-Kinekor app on any Nokia, Samsung Android, iPhone or BlackBerry smart phone for the latest information and to make bookings.

To find out about other exciting offerings and promotions, visit www.sterkinekor.com

or follow @sterkinekor on Twitter or on Facebook at Ster-Kinekor Theatres.

For queries, contact Ticketline on 0861 Movies (668 437).



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