I have been ever so lucky to meet this absolute gem and gentleman of a man on Twitter, over the last few months Dave has inspired me with his passion for what he does , the joy and love he pours into each giveaway . He even goes so far as to send handwritten notes to each and everyone of his prize winners.

Dave is humble , humorous and generous in all that he does, and I am honoured to call him a friend and happy to share a little more about this amazing man who is like #FatherChristmas 365 days a year.


Please share a little about yourself and what inspired you to create this brand?
'I am editor-in-chief and founder of beautydeparture.com, luxury beauty’s premiere digital magazine. I oversee a team of editors and contributors around the world who report on the latest global trends, innovations and designers. The innovative publication combines world-class editorial and sumptuous design with the convenience of purchasing any item featured in the issue instantly with the click of a mouse. Just click on an image and you can buy it instantly through ecommerce. Vanity Fair, Lucky Magazine and Marie Claire call it ‘beautifully done’ and ‘innovative’.'

Throughout his journalistic career, Dave has specialized in designer and celebrity interviews. He’s interviewed dozens of personalities including: Justin Timberlake, Halle Berry, Simon Baker, Oscar de la Renta, Gwen Stefani, Tim McGraw, Donna Karan, Sarah Jessica Parker, Anna Sui and Enrique Iglesias. His favourite interview remains Julia Child.

Dave is also a men’s style columnist for the National Post newspaper in Canada. For four years, he wrote weekly style features for the Financial Post.

Each month, Dave appears on Citytv’s Cityline TV show as their beauty expert where he discusses the latest beauty launches, trends and innovations. The show is watched by 1.8 million viewers each week. 
For seven years, Dave acted as Editor in Chief of Cosmetics magazine, Canada’s beauty trade magazine. He researched and wrote about skincare innovation, makeup trends and marketing campaigns. He’s written for ELLE Canada, Canadian Business, the Globe and Mail, Chatelaine, and Profit magazines.

Before becoming a journalist, Dave spent seven years as events and public relations manager for Harry Rosen, an upscale men’s wear retailer. There, he created PR campaigns for Hugo Boss, Ermenegildo Zegna, Brioni, Canali, and Versace.

How would you describe your brand in a nutshell?
In all media that I work in, I try to communicate the enthusiasm and passion behind the beauty and fragrance brands I cover. I try to explain why these brands are special and the craftsmanship that goes into each product. The design of the stories is aspirational like the brands themselves. But it isn’t done in a snobby or elitist way. This is editorial for everyone.

What would you consider to be unique about your brand? 
 I don’t know anyone else doing what I’m doing – giving away thousands of dollars in luxury beauty products but also sharing tips and tricks and insider info. I host regularly follower events in Toronto so that beauty enthusiasts can get the VIP beauty editor experience.

What ‘piece of advice’ would you most like to share with people considering a start -up business? 
I think it is so important to have a unique point of view in anything you do. It has to stand out and have a fresh take on a subject. And I think you have to really believe in your idea and yourself. That is key too

The challenge as a business is to stay authentic and true to your brand, how do you achieve this?
 It is a challenge to mix business and editorial. I do think it can be done but you have to be more creative and do more research. There are interesting stories to every brand. But you have to really dig for them. I remember I once had a coffee-themed fragrance to review. So I brought it to my local Starbucks and had the baristas review it. They specialize in quality coffee so it suddenly became a really fun story.

What do you love most about being an entrepreneur?
 As the media landscape changes and downsizes, it is so exciting to be able to stay true to your own vision and not have to worry about being laid off or having to change jobs constantly. There aren’t so many traditional journalism jobs anymore, so you have to adapt and find your own way today.

What has your journey so far taught you {about yourself or in general}? Has it changed your life in any way?
 When I started on Twitter, I did it because I had to build an audience for BEAUTY the guide. It was a business decision. I had no idea it would change my life. I remember sitting at my computer one day and a man tweeted me “Thank you for giving me my wife back.” I remember gasping when I read that. His wife had been diagnosed with an illness three years earlier and had given up on life. She stayed in bed much of the time. Somehow she found my twitter contests and started entering and tweeting comments. She found a passion for beauty and is about to launch her own beauty blog. There have been so many other stories like that. So many wonderful people I’ve met on twitter.

I have to say meeting pro makeup artist Nina Westbury on Twitter was so amazing for me. She not only is a great artist, but she is so kind and encouraging to everyone. She answers everyone’s questions and has become a good friend.

For more info:
Website: davelackie.com and beautytheguide.com
Facebook: davelackie
Twitter: @davelackie
Instagram: davelackie

Visit Dave's online magazine BEAUTY the Guide,  it's every girls ultimate #WISHLIST

Disclosure Ranking 1 - (Please refer to my disclosure ranking in the side bar)