After a week of ‘teasing’ Capetonians across its various social media platforms, Ster-Kinekor Theatres can today reveal that the evolution of the cinema seat is soon to be unveiled at its popular Cavendish Square cinema complex. The country’s leading cinema chain will launch two of its Cine Prestige theatres at the site on Thursday, 20 November.

With the opening of this premium cinema experience, Ster-Kinekor has ensured that its loyal Cape Town audiences will soon experience ‘Great Moments at their Greatest’ in luxurious comfort.

All the cinemas at Cavendish boast the latest in digital projector technology that offers crystal clear images and quality surround sound speaker systems, with four cinemas able to screen films in 3D. Now, due to popular demand, the complex will also boast not one, but two exclusive Cine Prestige cinemas.

This exclusive cinema format epitomises film-viewing heaven and pure luxury rolled into one. Audiences relax in large leather chairs. At the touch of a button from the control panel, the seats unfold into a comfortable reclining position to enable you to watch the latest blockbusters play out on the big screen, all whilst you indulge yourself on one of the many gourmet platter options available.

The two Cine Prestige cinemas at Cavendish will be fitted with 44 and 40 seats respectively, made up of a mix of single and double automated recliner chairs that ooze lavish comfort. Each chair has a snack tray neatly fitted into it, together with yet another first for Ster-Kinekor – a refrigerated cup-holder to ensure that your cold-drink stays cold throughout the movie!

“The designer chairs are what make Cine Prestige our premium offering,” says Doug Place, Marketing Executive of Ster-Kinekor Theatres. “The installation of the seats in our new Cavendish cinemas, similar to those in the recently opened cinema at Sandton, include the automated reclining facility and a refrigerated cup-holder to ensure a smooth, sleek and ultra-comfortable cinema experience.”

“Cine Prestige is the perfect date-night venue. Adding to the experience is the exclusive VIP lounge area where queuing is a thing of the past. Here, delicious platters of food can be ordered and enjoyed, or the cinema staff can bring your order to you where you are seated comfortably inside the theatre!”

This is the company’s sixth investment in the luxurious Cine Prestige format, following the success of installations at The Zone in Rosebank, Cradlestone Mall to the west of Johannesburg. The Grove Mall in Pretoria East, Gateway in Durban and, most recently, Sandton City.

“We are very proud of this development at our Cavendish site. Our audiences in Cape Town have been begging us to bring this luxury cinema experience to their part of the country. We have listened to them, heard their pleas and acted on their wishes!

“As we continue to bring the very best in cinema entertainment to our audiences across the country, we remain committed to giving movie-lovers great moments with every movie experience. Our investment into new sites and upgraded formats, such as here at Cavendish, provide further evidence of our determination to deliver on this promise,” says Place.

For instant access to find out what’s new, which films are releasing when, and to make a booking, smart phone users can download the popular SK App on their Nokia, Samsung Android, iPhone or Blackberry smart phones – and have all the information they need at the touch of a button. With tickets at a premium in the exclusive Cine Prestige cinema, advance booking is recommended!

“With the latest blockbusters releasing each week and eleven state-of-the-art digital cinemas – including Cine Prestige – in which to watch them, we are confident that audiences who enjoy a ‘great moment’ at one of our cinemas at Cavendish will certainly be back for more,” concludes Place.
For more information about Cine Prestige at Ster-Kinekor, and to book tickets, visit: or call Ticketline on 0861 Movies (668 437). 
  • For news and updates, go to Facebook: Ster-Kinekor Theatres, 
  • Follow Ster-Kinekor on Twitter @sterkinekor (#CinePrestige)
  • Download the SK App on your Nokia, Samsung Android, iPhone or Blackberry smart phone for updates and to make bookings directly from your mobile phone. 
So there you have it!

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This Press Release was published in it's entirity as an Info Flash.