Swedish Clothing Giant H & M  are set to launch their first clothing store in Sub-Saharan Africa come 2015. 

The announcement was made on Thursday the 29th of August about the launch of the first outlet, it is not yet certain as to whether the first store will launch in Johannesburg or Cape Town, however H & M spokeswoman Camilla Emilsson-Folk did mention that there would be several stores in total.

H & M are known as the cheap and chic fashion retailer and they are planning to launch a full fledged flagship store as the pilot store in 2015.

H & M's only other stores in Africa are currently located in Morocco and Egypt .

H&M's chief executive Karl-Johan Persson made the following statement to the press...

"We see great potential for further expansion in this region. We look forward to bringing fashion and quality at the best price to the customers in South Africa"